Popup invitation card

Pop-up invitation card for Bloc Market's opening day. Bloc Market is a community comprising restaurants, bars, stores, green areas, and co-working spaces.

The client wanted an invitation to encourage people to visit the space, reminding them of existing stores, businesses, restaurants, and bars, as well as highlighting some new establishments that have opened. Many people are familiar with these restaurants and places, but they might not realise they are part of "Bloc Market." I thought a pop-up card with a map on the back to show its location would be an effective idea.

After several sketches, iterations, and discussions with the client, I arrived at this final design. The textures and elements featured in the invitation are derived from real photographs I took of Bloc Market, making the design closely resemble the actual place. This approach highlights the businesses and showcases the Bloc Market brand’s colours, incorporating a minimal cut-out shape within the pop-up invite design.