Mind the gap
Type and Motion Project Campaign Visuals:
Personal Experimental Project – My take on the famous "Mind the Gap" phrase by Transport for London. One of my favorite things about London is its iconic brand identity system. I have developed an awareness of typography over time, which has made me rethink how I view everything and consider new perspectives and approaches. I got this idea while living in London a while back, where I used to take the Tube very frequently.
All versions of the letter A character with items you frequently see with people on the Tube.
Walking letter A
Showcasing the main idea, which is self-explanatory. It highlights the play with typography, with a gap separating the three "artboards."
illustrations
A close look at the stylized illustrations of all the items.
Bringing life to the “Keep left” sign.
My animated approach to the "Keep left" sign from the London Underground, with a background picture taken by myself. The "Keep left" sign is typically found at the exits, entrances, and stairs in the Underground. The animated typography showcases the strength of motion graphics.
“A”
A closer look at the central art-board highlights the walking letter "A" and its playful typography.
The rough-edged style choices for the letters and illustrations reflect the imperfect shapes and coloured lines painted on the floors of London Underground platforms, echoing its heritage.
One art-board layout
Another version showcasing the walking "A" concept and the gap between letters when all the content is laid out on a single art-board, with a background picture taken by me.
I manipulated this scene mockup to resemble platforms from the London Underground using my own pictures. I animated the train in the background to bring it to life, making it more appealing and realistic, while also showcasing some of my motion design skills.
Nice Collectibles or Souvenirs
A stylish skateboard showcasing the design from the skateboard illustration carried by the character "A."
Cool-looking designed pins. These mockups were created from scratch in Figma, where the ease of use and the ability to add lights and shadows made the design process smooth and efficient.
My little sketchbook
The little pocket sketchbook that I keep with me everywhere I go. Here, I show some sketches where I initially got the idea while waiting for the train at Gunnersbury Station one day in London.
